Development of the Consuming Intention Product Design Mechanism

In recent years, the rising of customers’ awareness and spending power has led to the growth of the customized products. The traditional enterprise-led products are unable to meet the customers’ needs. Nowadays, the enterprises have to put the emphasis on the customers’ preferences and products must be made to satisfy the customers’ various needs. In this research, we develop a set of Fuzzy Intention Product Design System. The system is capable of breaking the restrictions of time and space. Through the Fuzzy Analytic Hierarchy Process (FAHP), the triangular fuzzy numbers are put into the Pairwise Comparison Matrix to prevent the fuzzy problems during the process of conducting criteria measurement and judgment. By means of FAHP, the AHP Exact Value will be substituted by the Interval Value. And the experts will make strategic decisions with humanity when evaluating problems and give a weight value to the measure factors. The LCD screen support structure is connected with the Internet survey platform and FAHP to construct the Fuzzy Intention Product Design Mechanism in this study. The results shown in this paper are expected to be references to the related study and the product designing.